Contently snags $9 mln in Series B financing

Contently said Wednesday that it has raised $9 million in Series B funding. The investors were Sigma Prime, Sigma West, Lightbank, Contour Ventures and David Lerner. According to the company, the capital will be used for growth and expansion. Based in New York City, Contently is a marketplace that connects journalists with publishers.


NYC, January 15, 2014 – Contently, a NYC based technology company that helps brands and journalists tell engaging, original stories, today announced a $9 million Series B round of funding from Sigma Prime, Sigma West, Lightbank, Contour Ventures, and David Lerner.
With this investment, Contently will continue to grow and serve its freelance network as well as expand its content marketing software features. The company previously raised $2 million in funding in 2012.
The new funding for Contently rounds out a year of success for the company. Contently’s revenue is up 400% over last year. The company has 27 employees and over 40 enterprise clients, and has even launched a quarterly print magazine focused on content marketing.
“Our mission is to empower businesses to tell great stories,” said Shane Snow, Contently cofounder. “The investment is going to help us to continue to develop our journalist and multimedia storytellers community, and to build richer tools for brand publishers to tell better stories more efficiently. Our platform is already the system of record for content creation for the biggest brand publishers out there and this new money allows us to move faster and continue to lead the market as more and more brands enter the publishing arena in 2014.”
Contently is at the center of two converging trends: the shift in the creative economy to a freelance market and the rise of content marketing. Brands have an increasing need to create engaging stories, and talented freelancers need work – so contently connects them and provides the technology needed to quickly and seamlessly manage the complicated workflow of content creation. Contently clients include over 40 Fortune 500 companies and its freelance network is quickly approaching 30,000.
“Not only is this investment a reflection on all we’ve accomplished, it’s yet another indicator that content marketing is here to stay,” said Joe Coleman, Contently CEO and cofounder. “It’s a new category that requires a different approach than all other marketing platforms. Effective brand storytelling requires the right mix of technology and creative talent, and that’s what our platform is all about.
“Sigma West invested in Contently after tracking the company for about a year. When we first met Joe, Shane, and Dave – they were just starting to build up the SaaS solution that Contently has today. They have made it the #1 platform for any brands that are serious about content marketing,” said Josh Breinlinger, Partner at Sigma West. “The company is poised to take advantage of a huge and growing content marketing industry.”
About Contently
Founded in 2010 in New York City by Joe Coleman, Shane Snow, and Dave Goldberg, Contently is a marketplace that connects quality journalism talent with quality publishers. To do so, Contently builds software to help each party succeed in its goals: editorial management and content marketing software for publishers, personal branding and job-finding tools for journalists.

Find new deal opportunities, super-charge your fundraising efforts and track top managers with VCJ. Get your FREE trial! Or subscribe now!